Multi-Country Strategic Marketing - From country prioritization to cross-market execution for Global Marketing Leads in pharma.

- Country prioritization and launch sequencing across markets - Market access and pricing as strategic input for marketing decisions - Omnichannel adaptation at market and channel level - Customer-centric HCP engagement and brand positioning across markets - Operating model design: governance, decision rights and compliance - AI and technology enablement for multi-country marketingThis two-day seminar equips Global Marketing Leads in pharma with the strategic and operational skills to manage multi-country marketing effectively. From country prioritization and launch sequencing to governance, compliance and AI enablement, participants work through the full journey from global strategy to local execution. Two hands-on workshops included.LernzieleThis seminar equips Global Marketing Leads with the skills to design and operationalize a multi-country marketing strategy, from strategic direction to day-to-day execution.- Day 1 addresses the strategic foundation: where to play, in what order, and under which external constraints. Participants work through country prioritization and launch sequencing, explore market access and pricing as strategic input for marketing decisions, and develop a clear approach to omnichannel adaptation across markets.- Day 2 translates strategy into execution. It covers customer-centric HCP engagement and brand positioning across markets, operating model design with governance structures and decision rights, compliance integration, and the practical use of AI and technology to enable multi-country marketing at scale.- Both days include hands-on workshops in which participants apply the frameworks directly to their own organizational context.ZielgruppenThis seminar is designed for experienced marketing professionals in the pharmaceutical industry who are responsible for cross-country marketing strategies and their operational implementation.- This seminar is particularly suitable for: - Global Marketing Leads and Global Brand Managers - International Brand Managers and Regional Marketing Directors - Launch Excellence Leads and Launch Strategy Managers - Medical Affairs Managers with cross-country marketing responsibility - Commercial Excellence Managers involved in multi-market execution