Social Media for Business (in English)

In this live online seminar, you will learn how to successfully place your product or company on social media and optimize your social media marketing. We will introduce you to the features of the most popular social media channels and help you choose the right platforms to present your products and services in an appealing way and to market them profitably.

Tips & tricks for working successfully with the most popular social networks

What is the best way to find and produce the appropriate content? In this online course, you will learn how to develop social media strategies and campaigns and how to successfully use various networks such as Instagram, Facebook and LinkedIn for advertising, sales and PR purposes.You will learn how to analyze your target group in order to create specific content and increase your outreach. The seminar will also focus on referral marketing and show you how to build long-term customer loyalty.

Kursinhalte

Introduction to social media

• Basic terms and concepts
• Advantages and potential of social media marketing

Overview of social networks

• e.g. Instagram, LinkedIn, Facebook, Twitter/X, XING

Development of social media strategies and campaigns

• Objective and planning of social media activities
• Content strategy and storytelling
• Budget planning
• Performance measurement and analysis

Definition of target groups

• Analysis and segmentation of the target group
• Creation of personas
• Target group analysis tools and methods

Referral marketing

• Importance of customer recommendations
• Influencer marketing and cooperations
• User engagement and brand loyalty

Tips for greater outreach and interaction

• e.g. content optimization for more visibility, interaction with the community, using hashtags and relevant keywords

Legal aspects

• Data protection and GDPR
• Labeling requirements for advertising and sponsored content
• Copyright and usage rights

Zielgruppe

The live online seminar is designed for specialists and managers from the areas of marketing, advertising, e-commerce, sales and product management.

Besonderheiten

Requirements for live participation:

• Customary desktop computer or laptop (64-bit), headset, webcam
• Stable internet connection
• At least 2 GB of RAM
• Download and installation of alfaview (free of charge for you!)

Short preparation check:

2. Create profile or login and book desired course
3. Download and install video conferencing software
4. Check technical equipment (computer, headset and webcam)
5. Log back in to your profile atand test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!