Online Marketing Management (in English)

In this live-online-seminar, you will learn about all the important channels, platforms and tools of online marketing. The focus is on search engine optimization (SEO), development of marketing plans, Google Analytics and Google Ads as well as content marketing and social media marketing – with many practical examples.

Develop effective strategies to increase your digital reach!

Use the potential of digital marketing strategically: This online course teaches you how to develop marketing plans and use affiliate marketing efficiently. You'll also learn essentials about email & newsletter marketing and online PR. You'll get practical tips and techniques for a successful implementation of these actions on various platforms such as Facebook, Instagram, LinkedIn and more.

Kursinhalte

Introduction to online marketing management

• Definition and terms in online marketing
• Trends and new developments

Online marketing strategy

• Targeting and target groups
• Choosing the best channels

Search engine optimization – SEO

• Basics and on-page optimization
• Off-page optimization

Search engine marketing – Google Ads

• Introduction and campaign structure
• Keyword research

Web analytics – Google Analytics

• Introduction and configuration
• Data collection and reporting

Development of marketing plans and concepts

• Market and competition analysis
• Definition of goals and planning

Affiliate marketing

• Basics and partner selection
• Performance tracking and measuring

E-mail and newsletter marketing

• Developing an e-mail marketing strategy
• Creating and sending newsletters

Content and social media marketing

• Strategy and content creation
• Platform selection and profile optimization

Evaluation and reporting

• Key performance indicators (KPIs)
• Reporting and optimization

Zielgruppe

The online seminar Online Marketing Management is designed for specialists and managers in PR, marketing, product management, advertising and communications.

Besonderheiten

Requirements for live participation:

• Customary desktop computer or laptop (64-bit), headset, webcam
• Stable internet connection
• At least 2 GB of RAM
• Download and installation of alfaview (free of charge for you!)

Short preparation check:

2. Create profile or login and book desired course
3. Download and install video conferencing software
4. Check technical equipment (computer, headset and webcam)
5. Log back in to your profile atand test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!