Market Access & Healthcare Management Fundamentals - Focus innovative medicines

- Structuring the European landscape: key health financing models and pharmaceutical market archetypes - Market Access preparation: defining an integrated evidence package - EU HTA and the interplay with national HTA systems - (Pre) launch communication & Market Access in GermanyMarket Access of innovative medicines in Europe - here you will learn the key concepts from strategy to roll-out.LernzieleGain a solid foundation in market access at EU and national level - focused on innovative medicines.- Four industry experts will guide you through the European payer landscape: financial models, payer archetypes, and HTA implications. Germanys HTA system serves as a deep-dive example of a value-based market.- Leave with strategic and operational know-how to drive your next launch from a market access perspective.ZielgruppenThis training course is designed for pharmaceutical industry professionals who need a solid foundation in market access - including new market access specialists and managers as well as marketing, medical and clinical affairs teams looking to support market access activities more effectively.