How to Protect And Manage Trade Secret Assets

- Evolving developments shaping the trade secret landscape - Disputes and enforcement - Why trade secret metadata matters - Lessons from best-in-class organisations - The wider stakeholder ecosystem around trade secrets - The organisational roadmap for trade secret asset managementThis online course provides essential understanding of statutory and contractual trade secret protection especially against insider and outsider theft. The online course assists in the organization of statutory and contractual instruments and helps to understand their impact on corporate life.LernzieleKnowledge is Power - of all the intangible assets, trade secrets are the most intangible, most valuable and most prone to theft of all. Although trade secrets have been the neglected step-child of IP, this is slowly but surely changing for a variety of reasons. They gain economic importance worldwide and drive competitive advantage and shareholder value of any corporation. Trade secrets are nowadays a very important part of any intangible asset portfolio. It is no exaggeration to say that virtually every business possesses trade secrets, regardless of whether the business is small, medium or large. These assets could and should be protected as trade secrets, but the truth is that many fail to do so properly. This online seminar explores the subject of trade secrets and trade secret asset management. Participants will be able to reach an informed decision when to patent and when to go for trade secret protection.ZielgruppenAre you working in a corporate patent/IP department or in IP private practice and need to know how to best protect trade secrets in your company or for your client? Then this course is for you. Knowledge of IP is required.