OKR Training Seminar Certification Course to become an OKR Coach / Master (In-house: Seminar/Webinar, in German or English)

Achieving strategic goals is one of the greatest challenges for organizations. In an increasingly dynamic and complex world – the so-called VUCA world (Volatility, Uncertainty, Complexity, and Ambiguity) – traditional management models quickly reach their limits. Long-term planning is becoming less feasible, while the pressure to respond quickly to changes is increasing.

Agile goal-setting systems such as OKR (Objectives and Key Results) enable flexible, iterative, and impact-oriented management. Those who implement OKR consistently create focus, clarity, and adaptability – gaining a decisive competitive advantage.

Learn in just three days how to clearly define and effectively manage strategic goals using OKR (Objectives and Key Results).

Format: On-site (seminar) or Remote Live (webinar) - in German or English

Seminar Content (customizable – e.g., industry- or company-specific content and examples)

Day 1

Background: Why do we need OKR?

A complex world requires different ways of working

Are there prerequisites for introducing OKR, such as vision, mission, and strategy?

OKR is an agile method – and requires an agile or new mindset as a foundation

Lean Startup Cycle

Stacey Matrix and Cynefin Model

Basics, core understanding, and definition – What is OKR?

Input, Tasks, Output, and Outcome – whats the difference?

The benefits of OKR

The OKR framework and process: the OKR cycle for goal tracking

Overview of OKR meetings within the cycle – including integration with existing meetings

The OKR planning phase

What makes a good OKR set?

Formulating optimal OKR sets – creating Objectives and Key Results

Formulation schema and systematic development

OKR drafting and refinement

Lead, lag, and vanity indicators

Ambitious goals (so-called stretched goals) and the 70% achievement rate (Pareto principle)

Annual goals, MOAL or MOAL picture development – the bridge between mission statement, business plan, etc., and OKR

Day 2

The complete OKR planning process

Publishing top-level OKRs: All-Hands Meeting

Alignment strategies – vertical and horizontal

Options for cascading OKRs: advantages and disadvantages

Top-down and bottom-up goals

Horizontal OKR alignment

The OKR execution phase

The OKR kickoff meeting: creating a backlog of tasks and initiatives

The OKR check-in, weekly or bi-weekly: measuring outcomes

The confidence level

The OKR finalization phase

The OKR review

The Retrospective

Best practices

Success factors, challenges, and pitfalls – what really matters with OKR?

Introducing OKR – the implementation process

Prioritizing tasks and initiatives: Eisenhower Matrix, WSJF, etc.

Operational execution of tasks and initiatives

Possible and suitable IT solutions

Day 3: Practical Workshop &Certification

Creating OKR sets for realistic business scenarios

Certification exam in the form of a colloquium: presentation of developed OKR sets and comprehension questions

Interactive discussions, hands-on group exercises, and targeted Q&A sessions significantly enhance learning success. This makes learning active, engaging – and most importantly, directly transferable to real-world practice.

Requirements

No specific prior knowledge is required to participate. Basic knowledge of agile methods such as Scrum and Kanban, or experience with Lean methods, is helpful but not necessary.

Additional Benefits

Experience from over 260 OKR implementations and optimizations – awarded with Best of Consulting (WirtschaftsWoche) and Top Consultant

Practical OKR exercise examples

Optional: Application of OKR in SAFe (Scaled Agile Framework)

Optional: Combination of OKR with Scrum

Optional: Introduction to OKR software for creating, publishing, and tracking goals

Trainer with extensive hands-on experience in OKR and agile methods

Space for experience and knowledge exchange

Small groups for optimal learning success and ample room for discussions, questions, and answers

Whats Included

Comprehensive training materials in digital format

OKR Cheat Sheet, OKR Cue Cards, and OKR Poster in digital format

Checklists, templates, and forms in digital format

Photo documentation of flipcharts and group work / PDF documentation of virtual whiteboards and group work

Upon request: OKR book "OKR compact" (in English) or "OKR kompakt" (in German) or 30 Minuten OKR (our bestseller, published by GABAL Verlag)

Learning Objectives

You understand the challenges of a VUCA world and the need for agility in goal management

You can define meaningful and optimal OKR sets (Objectives and Key Results) derived from strategy

You know how to implement objectives in alignment with other goals and available capacity in the organization

You can effectively cascade OKRs top-down in the organization

You are familiar with the entire OKR process, including all meetings and roles

Target Audience

Executives and decision-makers, members of executive boards, heads of business development, heads of organizational development, strategy managers, development managers, agile coaches, Scrum Masters, SAFe practitioners, lean-agile practitioners, transformation and change managers, organizational developers, digital transformation managers, HR managers and people &culture leads, learning &development specialists, product owners and product managers, project managers and business analysts, quality and process managers, Lean Six Sigma &continuous improvement leads, business process management (BPM) experts, public sector employees, digitization officers – and anyone who wants to professionally introduce or improve OKR and pursue a recognized certification as an OKR Coach/Master.